Dhanush’s directorial and acting venture 'Idli Kadai' has experienced a predictable slow down in its box office collections as the film enters its second week of theatrical release. After an impressive first week that saw the film rake in approximately ₹44.25 crore, the daily numbers have seen a significant dip. Early estimates for the film’s 13th day suggest it collected around ₹50 lakhs (India net across all languages), bringing the total domestic collection to approximately ₹48.80 crore. The second week's weekend saw a modest recovery, but the subsequent weekdays have seen the earnings decline steadily, indicating that the family drama is nearing the end of its successful run in theaters.
Despite the slowing pace, 'Idli Kadai' is still holding steady and is very close to crossing the coveted ₹50 crore domestic net milestone. The film, which also stars Nithya Menen and Rajkiran, received a mixed critical reception, with many praising Dhanush and the cast's performances but critiquing the overall story and execution as sometimes generic. The film’s performance highlights the challenges of maintaining momentum at the box office post a strong opening week, especially with new major releases on the horizon.